COVER in Lebanon

COVER and agent General Instruments are pursuing a successful strategy in the growth market of Lebanon.

Lebanon, the Switzerland of the Middle East – a suitable market in which to offer emotional and qualitatively good Swiss watches such as COVER to a knowledgeable public with a willingness to purchase. Mr. Jacques Maalouf from General Instruments took advantage of this fact and doubled the number of sales points within a short space of time with the help of a broad-based advertising campaign in professional and fashion magazines as well as involving large street posters. COVER’s aim is to become one of the leading Swiss watch brands in this market.